Ancestral cultures
Santa Marta vibrates with the energy of its people. Its streets, markets, and plazas breathe life, music, and conversation. Here, every day is a celebration of the everyday: a friendly greeting, the aroma of freshly brewed coffee, the spontaneous rhythm of a guitar, or a smile under the sun.
Local life is a blend of tradition and modernity, of indigenous, African, and European roots that coexist harmoniously. And at MuchoSur, we believe that getting to know Santa Marta means getting to know its people: open, joyful, and proud of their land.
Because the true spirit of the Caribbean is not found on maps, but in the people who inhabit it.
Communities and tradition
Behind the joy of Santa Marta are the indigenous communities that have inhabited these lands for centuries, guardians of ancestral knowledge, rituals, languages, and ways of life that connect humans with nature and the sea. Alongside them, families of fishermen, artisans, and farmers keep alive the customs that give identity to the territory and tell the story of the Caribbean from its roots.
Every ceremony, every textile, every recipe, every story passed down through generations is an act of resistance and celebration of life. At MuchoSur, we recognize the value of these traditions and work with the communities to promote conscious, respectful, and supportive tourism, where indigenous and local traditions take center stage.
Learning their stories is understanding that the South is not visited, it is shared, and that the true wealth of any destination lies in its communities, culture, and living memory.
Caribbean rhythm
In Santa Marta, rhythm isn’t learned: it’s inherited.
Music fills the patios, peeks from buses, and whispers from every corner… Vallenato, champeta, and cumbia are more than genres: they are stories of love, work, and hope. Every party is a community embrace, every chord a heartbeat of the Caribbean.
At MuchoSur, we feel that the joy of the South is danced. That’s why we invite our guests to let themselves go in bullerengue and afro dance classes, to move freely, to connect with the land and the music that lives within us. Here in the South, happiness is heard, felt… and above all, danced.
Santa Marta Public Market
The Public Market is the beating heart of the city. Among stalls selling fruits, fish, herbs, and spices, aromas, colors, and accents mingle, encapsulating the soul of the Caribbean. It's a place where everything is negotiated, discussed, and shared in laughter.
The vendors' hands work with the same joy with which they greet visitors. It's an authentic, chaotic, and profoundly human place, where life unfolds unfiltered.
At MuchoSur, we see it as an unmissable experience: an encounter with everyday life in Santa Marta and with the generous spirit that defines the South. Visiting the market isn't about buying, it's about sharing!
Urban art and local creativity
Santa Marta is a city that reinvents itself through art... Its walls are full of color, with murals that tell stories of identity, resistance, and hope.
Local artists and community groups are transforming neighborhoods into spaces for expression and dialogue.
Art here does not belong in galleries: it lives in the street, in the gaze of children, in the music that plays from a window...
At MuchoSur, we support the creativity that brings life to the environment and reflects the soul of the Caribbean. Walking through Santa Marta is to discover that art is an everyday thing and that beauty, in the South, always comes from the people.